![]() ![]() I’ve always had the vision for what I wanted Tower 28 to be in terms of mission (clean beauty, accessible price point, cool/fun, and designed for sensitive skin) but I didn’t always know how that would execute. I’m grateful to have built a team to do just that. I need other people to help me work through ideas, challenge me, and make the idea grow stronger. I have always worked in teams and I definitely do not consider myself a genius in isolation. One thing I realized very early on is that you can’t do it all. What were some of the first steps you needed to take and possibly some challenges you had to overcome? In other words, how did you take your vision from ideation to execution? ![]() It takes a lot of hard work, but if it’s something you care about, and you can find people to do it with you that you enjoy, it is so much fun. You are building something to last and there are so many things you don’t know about but you figure it out along the way. I had taken on a task that I had never done before, with limited time, money, resources, and knowledge-and completed it successfully! Even after working in the beauty industry for over 15 years, it was that experience that really gave me the confidence to start Tower 28. We took the house down to the studs, tearing down almost every internal wall and three out of the four external walls. Right before I started Tower 28, we bought our first home and I led the entire remodel. As a second-generation Chinese-American entrepreneur, it’s important that I’m building a brand truly based on inclusivity. I grew up in Claremont, California, where I definitely felt like the minority people that looked like me weren’t well-represented or seen as the standard of beauty. I’m so proud of my Chinese heritage, and it’s a huge part of who I am. She accepted my offer to be her intern, and the rest is history! What does it mean to you to be an Asian-American beauty entrepreneur? The idea that beauty can help boost someone’s confidence was, and still is, a huge part of why I wanted to get into this industry.īack in college, I went to a USC event during my first year of business school and fortuitously sat next to beauty legend Michelle Taylor (previously the CEO of Kate Somerville Skincare and President at Kiehl’s). The swipe of your favorite lip gloss has the power to change how you walk through this world. I’ve always loved the way beauty products make people feel. Besides your personal skin struggles, what made you want to get into the beauty industry? Amy herself sat down with Very Good Light to discuss all things clean beauty, how a home remodel helped give her the courage to launch Tower 28, and the future of sustainability in the beauty industry. Their products are beloved by many of our own editors, from their absolute must-have ShineOn Lip Jelly’s ($14) to their BeachPlease Luminous Tinted Balms ($20), and of course, their SOS Daily Rescue Facial Spray ($28) which helps calm acne, eczema, and irritation.īasically, this brand is *chefs kiss* and so much more. One quick look at their Instagram or website and you immediately feel a part of something. Launched in April 2019, the brand has cultivated a cult following ever since. Tower 28 stands as a symbol for everything the brand hopes to create: community, healthy fun, and clean living. The brand believes Tower 28 is a place where two iconic LA worlds come together, the Santa Monica Pier and Venice Beach. Tower 28 is named after a lifeguard tower in Santa Monica, California. The formulas even adhere to the National Eczema Association’s ingredient guidelines and EU ingredient standards. Amy knew everything needed to be dermatologist and allergy tested-no if’s, and’s, or but’s-in order to fill the blank space she saw in the industry. Tower 28 is actually the first beauty brand that’s 100% clean, vegan, AND free of known skin irritants. Dowdy on being a Black pioneer in the beauty industryĪmy went on to create Tower 28, an inclusive beauty company developing non-toxic makeup for sensitive skin. SEE ALSO: How I Made It: Coloured Raine’s Founder, Loraine R. However, as an eczema sufferer, she often missed out as it was nearly impossible for her to find color cosmetics with clean ingredients that didn’t trigger her eczema. Obviously, one of the perks of working in the beauty industry is trying all the products. For as long as Amy Liu can remember, she’s been in love with the way beauty products have the ability to make people feel something.Īmy started her career in the beauty industry working at some of the fastest-growing companies like Kate Somerville, Smashbox, and Josie Maran Cosmetics. The recurring series talks to beauty founders from all walks of life to uncover what inspires them, what pushes them, and the secret to their success. Welcome to our series, How I Made It, where we talk to beauty brand founders about their come ups, their origin stories, and how they finally, well, made it. ![]()
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